I remember seeing the first TV advert for a camera phone back in 2002 featuring David Beckham and making the throwaway remark to my partner that "they'll never catch on...." 10 years later they have become the norm.
2012 will see an increasing trend towards engaging customers via digital means. From the switch over from an analogue to digital TV signal this year, to the increasing use of smart phones and tablets, digital marketing skills are becoming essential for working in the industry.
The basic principles of marketing still apply, but digital marketing isn’t just another new channel. It’s an innovative new take on marketing, one that provides new insights into consumer behavior.
The limitation of traditional forms of marketing such as radio, TV and print is that they do not offer instant feedback or allow a dialogue to develop between producer and consumer. Digital Marketing allows organisations to get immediate and reliable data, which is not possible with a TV advert or space in a newspaper.
Digital media has shaped industry, finance and mass culture. As early as 1908, Bell Telephone boss Theodore Vail stated that," the more people who use the network, the more useful it becomes to each user." Today however it centers on the Internet, which has become both a communication vehicle and a very powerful marketing medium as the recent development of the iTV or “smart” TV shows.
The social media revolution has also had a big impact on media and consumer behavior. The two characteristics are immediacy and dialogue. The rules of the marketing game have changed. Social networks like Facebook have been driven by the ability to socialize and enjoy peer interaction, but leading social networks such as Facebook, Twitter and Google+ have evolved into valuable digital marketing tools.
Our new CAM Diploma in Digital Marketing course covers the key information, the buzz words and main trends, of digital marketing. It also will help you learn about Search Engine Optimisation (SEO), Pay Per Click (PPC) types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. Lastly the course delves into digital metrics, legislation, regulation and codes of practice.
Digital marketing is constantly evolving and new technologies are being created all of the time. As for those things called blogs, they’ll never catch on.