Digital channels form a key part of any modern organisation’s marketing mix, and a new course from Home Learning College prepares marketers to plan and implement effective online campaigns. Launched this month, the CAM Diploma in Digital Marketing is delivered by distance learning and leads to an accredited qualification from the Chartered Institute of Marketing (CIM).
The course comprises three modules - Digital Marketing Essentials, Digital Marketing Planning and Marketing & Consumer Behaviour – and covers techniques such as Search Engine Optimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Students will learn about email and viral marketing, online advertising, and online PR, as well as digital metrics, legislation, regulation and codes of practice.
The Communications Advertising and Marketing (CAM) Education Foundation is an educational charity founded in the late 1960s and is renowned for developing study programmes that bridge the gap between academic knowledge and practical application. Following a partnership developed in 2000, all CAM qualifications are validated and awarded by the CIM, which is recognised as the world’s largest organisation for professional marketers.
Home Learning College’s CAM Diploma in Digital Marketing comes with two years’ tutorial support, plus bespoke course materials and access to the Virtual Learning Community – a lively online campus featuring live classes, forums and other useful tools. Upon successful completion of the course students can use the letters DipCAM (DigitalM) after their name, denoting their digital marketing capabilities.
“Buying behaviour has changed dramatically since the advent and growth of the internet,” says Dave Snow, Academic Director at Home Learning College. “Emails and search engines are a key source of information, so it’s essential that businesses understand how to make the most of these channels when promoting their products or services.
“The world of digital marketing can seem daunting at first, but this course will develop the skills to effectively target potential customers and other stakeholders using a range of online methods. As such, it is ideal for people who are looking to enhance their traditional marketing experience and those seeking their first specialist role.”
For more information on Home Learning College’s CAM Diploma in Digital Marketing visit www.homelearningcollege.com/Courses/Business-And-Marketing/CAM-Diploma-In-Digital-Marketing/