Greg Gaffney - Marketing Director
Greg Gaffney joined the business in November 2004, and was responsible for the development and launch of the Home Learning College brand name. He is the longest serving member of the management team.
Dynamic, entrepreneurial and ambitious, Greg has over 16 years strategic marketing and commercial experience. This spans a diversity of business and consumer service sectors including Financial Services, eCommerce, Technology and Healthcare.
His responsibilities within the business cover all aspects of marketing and advertising, including prospect generation, channel and brand development, strategic partnerships, Public Relations, product development, the development of student benefits and career services and market research.
Prior to joining the company he was Marketing Director for Learning Tree International, a B2B IT training provider. During the two years he held this role, Greg established Learning Tree (a company floated on the New York stock exchange, NASDAQ) as the UK market leader. This was achieved through the development of innovative multi-channel, on-line and off-line direct marketing, advertising, brand and telesales programmes.
Greg's career started at the Sun Alliance Insurance Group, where he helped establish their first direct to consumer business operation. Subsequent roles followed at PPP healthcare (now AXA) and also at Service Corporation International where he set up and ran their UK direct marketing operation. At VNU media, Greg was part of the management team that developed and implemented the brand launch and ongoing commercial strategy for the media group's eCommerce venture, newmonday.com.
He is an active member of the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM).