CAM Diploma in Digital Marketing

Who is it for? Adult learner 19+, beginner Qualification: CAM Diploma in Digital Marketing Location: Distance Learning Start date: Ongoing Duration: 300 recommended study hours – two years' tutorial support

Understand the latest digital marketing buzz words

Anyone working in digital marketing will need to be familiar with terms such as Search EngineOptimisation (SEO), Pay Per Click (PPC) and affiliate marketing. Developed by the Communications Advertising and Marketing (CAM) Education Foundation – and accredited by the CIM – this course covers the full range of digital marketing channels including email, online advertising, viral marketing and online PR. You will also look digital metrics, legislation, regulation and codes of practice.

Develop your marketing knowledge

Whether you’re an experienced traditional marketer, or looking to break into the sector, this course will ensure you understand the impact of the internet on consumer behaviour and how to take advantage of this cultural shift using the full range of digital marketing techniques.

There are three modules within the CAM Diploma in Digital Marketing:

1. Digital Marketing Essentials
2. Digital Marketing Planning
3. Marketing & Consumer Behaviour – double unit

View a short selection of our Course Content and Sample Materials for this course.

Course Snapshot

• Level 4 qualification - equivalent to a certificate of higher education
• Accredited by the Chartered Institute of Marketing (CIM)
• Entry requirements: To enrol on the course, students are required to have a suitable competence in a marketing or marketing communications related role,any recognised UK degree or equivalent level 5 qualification, a relevant level 3 or above qualification.
• Three modules and 11 tutor marked assignments – three written assignments are assessed for final qualification
• Approximately 300 recommended study hours – as this is a distance learning course you are in complete control over how much time you commit to your studies each week
• Flexible payment options
• It is desirable that you have regular Internet access

What's Included?

• Two years' unlimited tutorial support
• Bespoke course materials written by industry experts
• One year's CIM membership
• 24 hour access to the Home Learning College Virtual Learning Community – the UK’s biggest online campus
• Optional NUS card - the definitive student discount card with a range of exclusive discounts
• Optional access to student rewards and career management service

This course is open to anyone with an interest in marketing.

Before you enrol on a Home Learning College Course, please ensure that you have read and understood the pre-requirements below:

• You have a suitable competence in a marketing or marketing communications related role or
• You hold any recognised UK degree or equivalent level 5 qualification or
• You have a relevant level 3 or above qualification, for example, CIM Professional Certificate in Marketing or CIPR Advanced Certificate in Public Relations and
• You have a valid UK address (students outside the UK will receive an additional postage charge).
• You are over the age of 18 or have a third party payee for any financial agreement.
• You have a solid grasp of the English language.
• You have access to a computer and the internet throughout your study period.
• You have basic PC skills in order to navigate our Virtual Learning Community.
• You are fully committed to your studies.

Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances.

Did you know that one of the most common challenges people face in pursuing education is the cost?

That’s why Home Learning College has developed the most flexible payment terms of any other UK distance learning provider.

• Pay in full now and receive 20% off the price

You can split your course fees over one, two or three instalments at no extra charge and still benefit from the 20% discount.

Alternatively you can choose to pay by 12 monthly instalments at 12.9% APR

Speak to one of our course advisers for further details.

In recent years, digital techniques have become a core element of the marketing mix within most organisations, and online skills are in high demand among employers. This course is ideal if you have worked in marketing for years and need to brush up your knowledge, or if you are seeking an entry level role in this fast-moving and exciting sector.

Having gained this qualification along with appropriate experience you could apply for jobs as online marketing manager earning up to £34,812 per annum*.

*Source: www.payscale.com, December 2011