CIM Introductory Certificate in Marketing

Who is it for? Adult learner 19+, beginner Qualification: CIM Introductory Certificate in Marketing Location: Distance Learning Start date: Ongoing Duration: 160 recommended study hours – two years' tutorial support

Accredited by the world’s largest marketing body

Marketing is a diverse and exciting discipline that covers a range of activities including advertising, public relations and social media. Our Introductory Certificate in Marketing is accredited by the Chartered Institute of Marketing (CIM) and covers the fundamentals of marketing including writing a marketing plan, understanding customer behaviour and segmenting and targeting customers to meet their specific needs.

Enjoy the benefits of CIM membership

All CIM students are entitled to become affiliate members, giving access to a range of resources, benefits and support that will enhance your learning experience. These include a learning zone featuring past exam papers and sample answers, plus a weekly roundup of marketing news.

View a short selection of our Course Content and Sample Materials for the CIM Introductory Certificate in Marketing.

Course Snapshot

• Level 3 qualification - comparable to studying at A Level or NVQ Level 3
• Accredited by the Chartered Institute of Marketing (CIM)
• No prior experience or qualifications required
• Five books containing five modules and 21 assignments
• One exam*
• Approximately 160 recommended study hours – as this is a distance learning course you are in complete control over how much time you commit to your studies each week
• Flexible payment options
• It is desirable that you have regular access to a PC with Windows XP Home (SP3) operating system or higher

What's Included?

• Two years' unlimited tutorial support
• Bespoke course materials written by industry experts
• One year's CIM membership
• Exam booking service
• 24 hour access to the Home Learning College Virtual Learning Community – the UK’s biggest online campus
• Optional NUS card - the definitive student discount card with a range of exclusive discounts
• Optional access to student rewards and career management service

This course is open to anyone with an interest in marketing.

Before you enrol on a Home Learning College Course, please ensure that you have read and understood the pre-requirements below:

• You have a valid UK address (students outside the UK will receive an additional postage charge).
• You are over the age of 18 or have a third party payee for any financial agreement.
• You have a solid grasp of the English language.
• You have access to a computer and the internet throughout your study period.
• You have basic PC skills in order to navigate our Virtual Learning Community.
• You are fully committed to your studies.

Did you know that one of the most common challenges people face in pursuing education is the cost?

That’s why Home Learning College has developed the most flexible payment terms of any other UK distance learning provider.

Kick Start 2012 with an Achievement Award

To help encourage a successful start to 2012, Home Learning College has set up a fund of £50,000 to encourage and reward new students.

• Make a flying start to your study in 2012, and when you complete your first assignment you will be rewarded with an Official Certificate of Achievement and award of £150 for courses with a selling price over £600 or an award of £50 for courses with a selling price under £600*.
• Plus if you are selected as one of the top five students the full costs of your course will be covered by the fund.
  What more encouragement do you need?

*The Kick Start Achievement awards apply to all courses throughout January 17, 2012 and February 14, 2012.
Kick Start 2012 Terms and Conditions

Speak to one of our course advisers for further details quoting reference KICKSTART2012.

A qualification from The Chartered Institute of Marketing - the world's largest professional marketing body - will open up a wide range of career opportunities by adding value to your CV and making it stand out to prospective employers. Study at this level also demonstrates commitment to and knowledge of the subject, and your drive for personal development.

At the end of your course you will have the option of taking The Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing exam.

Upon gaining your CIM qualification you will be in a position to apply for entry level marketing roles, earning a potential salary of £18,000* per annum. Once you have gained experience within this field you could become a Marketing Executive or Manager, commanding a salary of between £30,000 & £55,000*.

*Source: Payscale.com, May 2011