CIM Introductory Certificate in Marketing

Who is it for? Adult learner 19+, beginner Qualification: CIM Introductory Certificate in Marketing Location: Distance Learning Start date: Ongoing Duration: 160 recommended study hours – two years' tutorial support

Accredited by the world’s largest marketing body

Marketing is a diverse and exciting discipline that covers a range of activities including advertising, public relations and social media. Our Introductory Certificate in Marketing is accredited by the Chartered Institute of Marketing (CIM) and covers the fundamentals of marketing including writing a marketing plan, understanding customer behaviour and segmenting and targeting customers to meet their specific needs.

Enjoy the benefits of CIM membership

All CIM students are entitled to become affiliate members, giving access to a range of resources, benefits and support that will enhance your learning experience. These include a learning zone featuring past exam papers and sample answers, plus a weekly roundup of marketing news.

View a short selection of our Course Content and Sample Materials for the CIM Introductory Certificate in Marketing.

Course Snapshot

• Level 3 qualification - comparable to studying at A Level or NVQ Level 3
• Accredited by the Chartered Institute of Marketing (CIM)
• No prior experience or qualifications required
• Five books containing five modules and 21 assignments
• One exam*
• Approximately 160 recommended study hours – as this is a distance learning course you are in complete control over how much time you commit to your studies each week
• Flexible payment options
• It is desirable that you have regular access to a PC with Windows XP Home (SP3) operating system or higher

What's Included?

• Two years' unlimited tutorial support
• Bespoke course materials written by industry experts
• One year's CIM membership
• Exam booking service
• 24 hour access to the Home Learning College Virtual Learning Community – the UK’s biggest online campus
• Free Career Management Centre services
• Optional access to student rewards
• Optional NUS card - the definitive student discount card with a range of exclusive discounts

This course is open to anyone with an interest in marketing.

Before you enrol on a Home Learning College Course, please ensure that you have read and understood the pre-requirements below:

• You have a valid UK address (students outside the UK will receive an additional postage charge).
• You are over the age of 18 or have a third party payee for any financial agreement.
• You have a solid grasp of the English language.
• You have access to a computer and the internet throughout your study period.
• You have basic PC skills in order to navigate our Virtual Learning Community.
• You are fully committed to your studies.

Did you know that one of the most common challenges people face in pursuing education is the cost?

That’s why Home Learning College has developed the most flexible payment terms of any other UK distance learning provider.

• Pay in full now and receive 20% off the price

You can split your course fees over one, two or three instalments at no extra charge and still benefit from the 20% discount.

Alternatively you can choose to pay by 12 monthly instalments at 12.9% APR

Speak to one of our course advisers for further details.

A qualification from The Chartered Institute of Marketing - the world's largest professional marketing body - will open up a wide range of career opportunities by adding value to your CV and making it stand out to prospective employers. Study at this level also demonstrates commitment to and knowledge of the subject, and your drive for personal development.

At the end of your course you will have the option of taking The Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing exam.

Upon gaining your CIM qualification you will be in a position to apply for entry level marketing roles, earning a potential salary of £18,000* per annum. Once you have gained experience within this field you could become a Marketing Executive or Manager, commanding a salary of between £30,000 & £55,000*.

*Source: Payscale.com, May 2011