Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing

Our CIM Introduction in Marketing course has been written by subject experts, and leads to an industry recognised Marketing qualification. Click on each of the tabs below to find out more about this course, the CIM qualification, our Tutor support and unique Online Student Community.
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Course Overview

A qualification from The Chartered Institute of Marketing - the world's largest professional marketing body will open up career opportunities that before seemed impossible.

Learn the fundamental principles and practices of the business, including how to write a marketing plan, understanding customer behaviour and how to segment and target customers to meet their specific needs.

The Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing is an accredited training course which is highly valued by employers. It ensures that the skills you learn and develop are practical, valuable and relevant to your career.

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Qualification

At the end of your course you will have the option of taking The Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing exam**.

With over 45,000 members worldwide, The Chartered Institute of Marketing is the leading international professional marketing body, existing to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations.

<strong>Chartered Institute of Marketing (CIM)</strong> Introductory Certificate in Marketing

The CIM Introductory Certificate in Marketing will add value to your CV and make it stand out to prospective employers. It demonstrates your commitment to and knowledge of the subject, and your drive for personal development.

**Exam cost not included

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What will I get out of this course?

A recognised professional qualification from the world’s leading marketing organisation 
A new level of knowledge, skill and confidence 
An even stronger CV 
The chance to take your pick from a huge range of jobs 
A qualification you can add to in the future, as you progress further in your marketing career 

What's Included

Low Monthly Repayments  Affordable repayments over 12 months 
Personal Dedicated Tutor  Yes 
Qualified Tutor  Yes - in subject matter and in distance learning 
Tutor Support Period  Up to 2 Years 
Online Forum  Yes - 24 hours a day 
Email contact  Yes 
Phone contact  Yes - within course tutoring hours 
Student Newsletter  Yes - online Newsletter 
Student Award Scheme  Automatic entry into the scheme 
Guaranteed Success  Yes - Certificate on completion 
Qualification  Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing 
Awarding Body  Chartered institute of Marketing 
Attainment Level  Level 3 
Membership Included  Yes - One year's membership 
NUS Membership  Optional NUS Extra Card - The definitive student discount card with a range of exclusive discounts 
Exam service  Comprehensive exam booking service 
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Careers

At the end of your Home Learning Course, and with the qualification you want under your belt, the door to a new career is close at hand.

By taking this Chartered Institute of Marketing accredited course you could apply for jobs as a Marketing Assistant and expect to make up to £27,000* per annum. Once you have gained experience within this field you could become a marketing executive who will be able to command a salary of up to £40,000* per annum.

*Source: Hays

Example Roles

Marketing Assistant
£22,000
Source: The Ultimate Recruitment Company: Marketing Salary Survey
Marketing Executive
£28,000
Source: The Ultimate Recruitment Company: Marketing Salary Survey
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Student Community

Once you're a member of our Virtual Learning Community you can tap into a great deal more – anywhere and anytime:

Our unique Virtual Learning Community delivers a more involving study experience and greater student success rates. Once registered you'll be able to:

  • Meet and chat with any of our 65,000 students
  • Participate in online discussion boards
  • Set up and manage your own Personal Study Area
  • Interact with your Tutor
  • Access your assignments and course materials
  • Participate in interactive quizzes and e-assessments
  • Watch video-casts and download online tutorials
  • Access a library of user generated content
  • Access additional learning tools
  • Access anywhere 24 hours a day
Take a tour of our unique Virtual Learning Community.
Take a tour of our unique Virtual Learning Community.

Home Learning College is the only vocational home study provider within the UK to offer students an interactive online community. Access to our Virtual Learning Community means that you’ll have all the flexibility and benefits of studying from home whilst ensuring that you are never actually studying alone.

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Student Testimonials

Many thousands of Home Learning College students succeed in their studies with us every year. Their success is proof that home learning can really make a difference to your life. Not long ago they were in exactly the same position as you, wanting better promotion prospects or a new career.

Setting their sights on a qualification that would get them where they wanted to be, they found their motivation to study. Today they are working in all sorts of exciting and rewarding careers throughout the UK - and worldwide. Here you can hear about their experience of qualifying for a new career with Home Learning College.

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Study Plan

Your course material will cover a wide variety of topics and subjects.

  • The role and function of Marketing
  • The Marketing environment
  • The Marketing mix
  • Marketing in different organisational
    context
  • Understanding Customers
  • Effective internal / external
    customer relationship
  • Communicating with internal /
    external customers
  • Providing customer service

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Study Details

Each new study topic adds to the knowledge you have already gained, and you should be able to complete the entire course within approximately 120 hours of study.
6 months 6 hours
12 months 3 hours
24 months 2 hours

Exams  1 exam plus CIM assessed assignment 
Entry Requirement  none 
Study Hours  120 hours
Quality Materials  Yes - written by industry expert 
Number of Units 
Number of Assignments  21 

Our Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing material is written by experts.

Read CIM Introductory Certificate in Marketing sample course material.


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Choose your Payment Option

Buy online now and save £129.48 when you pay in full today. Or pay by instalments and spread the cost. Start learning from as little as £2.35 a day.

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<strong>Chartered Institute of Marketing (CIM)</strong> Introductory Certificate in Marketing

Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing

Gain CIM certification – the professional marketing body with over 50,000 members worldwide. 95% of UK employers prefer this qualification for their marketing staff.

10 Great Reasons to enrol today

  • Gain a recognised Professional Qualification