Home Learning College

MarketingCIM Introductory Certificate in Marketing

This CIM Introductory Certificate in Marketing Course offers a comprehensive overview of basic marketing principles designed to kick start your CIM training and marketing career.

Who is it for? Beginners looking to start a career in marketing
Qualification: CIM Introductory Certificate in Marketing
Location: Distance Learning
Start date: Ongoing
Duration: 160 recommended study hours

Get into the world of Marketing with the CIM Introductory Certificate in Marketing Course

Marketing is a diverse and exciting discipline that covers a range of activities including advertising, public relations and social media. CIM Marketing Online Courses bring together all the elements of the marketing mix. A CIM certificate in Marketing will show to employers that you have the knowledge required for such a multi channelled discipline.

Study at home with the CIM Introductory Certificate in Marketing Course to get to grips with all the marketing basics. Online training courses are a fantastically fitting style of study if you're looking for a career as a marketing profession.

Enjoy the benefits of CIM membership

Our Introductory Certificate in Marketing course is accredited by the Chartered Institute of Marketing (CIM) and covers the fundamentals of marketing including writing a marketing plan, understanding customer behaviour and segmenting and targeting customers to meet their specific needs.

All Home Learning College students will receive membership from the CIM as part of their course which will entitle them to become affiliate members, giving access to a range of resources, benefits and support that will enhance your learning experience. These include a learning zone featuring past exam papers and sample answers, plus a weekly roundup of marketing news.

My CIM tutor was fantastic and gave me all the help and support I needed. After starting the course I took the big step of leaving my job and taking up a position as marketing assistant, which has given me the opportunity to put my new skills into practice. I’ve also progressed to the next level of the CIM pathway and am really enjoying my new career direction. I would highly recommend Home Learning College.

Brett, West Sussex


View a short selection of our Course Contents and Sample Materials for the CIM Introductory Certificate in Marketing.

Course Snapshot

  • Level 3 qualification - comparable to studying at A Level or NVQ Level 3
  • Accredited by the Chartered Institute of Marketing (CIM)
  • No prior experience or qualifications required
  • Five books containing five modules and 19 assignments
  • One exam
  • Approximately 160 recommended study hours – as this is a distance learning course you are in complete control over how much time you commit to your studies each week
  • Flexible payment options
  • It is desirable that you have regular access to a PC with Windows XP Home (SP3) operating system or higher.

What is Included?

  • 12 Months tutor support
  • Bespoke course materials written by industry experts
  • Student membership with CIM included
  • Exam booking fees and services included
  • 24 hour access to the Home Learning College Virtual Learning Campus
  • Free Career Management Centre services
  • Optional NUS card - the definitive student discount card with a range of exclusive discounts.

This course is open to anyone with an interest in marketing.

Before you enrol on a Home Learning College Course, please ensure that you have read and understood the pre-requirements below:

  • You have a valid UK address (students outside the UK will receive an additional postage charge)
  • You are over the age of 18 or have a third party payee for any financial agreement
  • You have a solid grasp of the English language
  • You have access to a computer and the internet throughout your study period
  • You have basic PC skills in order to navigate our Virtual Learning Campus
  • You are fully committed to your studies.

Did you know that one of the most common challenges people face in pursuing education is the cost?

That is why Home Learning College has developed the most flexible payment terms of any other UK distance learning provider.

Speak to one of our Course Advisors for further details.

*Any Credit Agreement you enter into will be governed by Oakbrook Finances Terms and Conditions, as provided to you by Oakbrook. 

A qualification from The Chartered Institute of Marketing - the world's largest professional marketing body - will open up a wide range of career opportunities by adding value to your CV and making it stand out to prospective employers. Study at this level also demonstrates commitment to and knowledge of the subject, and your drive for personal development.

At the end of your course you will have the option of taking The Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing exam.

Upon gaining your CIM qualification you will be in a position to apply for entry level marketing roles, earning a potential salary of £25,000* per annum. Once you have gained experience within this field you could become a Marketing Executive, commanding a potential salary of £32,500*.

Marketing Assistant

 £25,000*

 *Source: TotalJobs Salary Checker 2014

Marketing Executive

£32,500*

*Source: TotalJobs Salary Checker 2014

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Course Reviews

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Based on 3 reviews