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IDM

marketingThe IDM Certificate in Social Media

Get professionally qualified as a social media expert with the IDM Certificate in Social Media and gain the skills and knowledge that will set you apart in this competitive marketing discipline. Achieve a recognised professional qualification from the Institute of Direct and Digital Marketing (IDM), delivered as an interactive, online course by IDM Online.

Who is it for? Marketing professionals looking to sharpen their existing knowledge or develop new skills in social media marketing.
Qualification: The IDM Certificate in Social Media
Location: Online Learning
Start date: Regular intakes throughout the year. please contact us for the next available date
Duration: The online course is delivered over 3 months with regular live class webinars, interactive lessons, tutor support and access to the Virtual Learning Campus.

Who is the IDM?

The Institute of Direct and Digital Marketing (IDM) is the only UK government-approved institute for direct, data and digital marketing professionals. We've been training professional marketers for over 25 years and have awarded over 10,000 professional digital marketing qualifications.

IDM Online is a partnership between the IDM and Home Learning College to deliver globally-accessible, best-in-class online courses for thousands of professional marketers using the very latest e-learning technology and mobile-optimised virtual campus.

Becoming a Social Media expert

IDM Online is now offering the IDM Certificate in Social Media, giving you the opportunity to study for this sought-after qualification using the very latest e-learning technology and mobile-optimised virtual campus.

Holders of the Certificate will have the ability and the know-how to create a robust business case for investment, and to set up the necessary organisational structures to confidently direct, manage and implement a social media marketing strategy that delivers measurable ROI.

Course Snapshot

Get professionally qualified as a social media expert with the IDM Certificate in Social Media. Over 3 months you will study 12 modules, written by practitioner experts, which cover the latest social media techniques, tools and strategies. This Certificate will give you the skills and confidence to create, supervise and execute compelling social media activity. The IDM Certificate in Social Media is equivalent to a Level 5 qualification awarded by the Institute of Direct and Digital Marketing (IDM).

Module Name
Module 1 Introduction to social media
Module 2 Social media listening
Module 3 Content marketing and sharing
Module 4 Creating and managing content
Module 5 Influencers
Module 6 Communities and community management
Module 7 Crisis management
Module 8 Paid advertising in social media
Module 9 Business case: metrics and basic analysis
Module 10 Creating a social business
Module 11 Innovation and optimisation
Module 12 Revision

You will be expected to:

  • Commit to an average of 10 hours per week, a total of 120 hours over the 3 month period
  • Attend regular live classes in each module
  • Regularly participate with other students in the forum
  • Submit one mandatory assignment
  • Sit two 1-hour exams.

Entry requirements

There are no formal entry requirements for enrolment on the IDM Certificate in Social Media, but it would be beneficial to have some marketing experience.

You should:

  • Have a good command of spoken and written English
  • Be aged over 18 or have a third party payee for any financial agreement
  • Have access to a computer and the internet throughout your study period.

We have a number of payment options available, including monthly payment plans.

Your course fee includes:

  • IDM membership for the duration of the course
  • Access to the Virtual Campus, the hub for all your learning
  • Interactive lessons for each module
  • Live class webinars with your course tutor
  • Master classes with industry specialists.

Take the Next Step

Fill in the form to get full course information. One of our course advisors will be in touch shortly to help you decide which qualification is right for you.

If you want to start that conversation right now, you can also call us on 0800 279 2996.

The IDM Certificate in Social Media has been designed for marketing professionals who want to sharpen their existing knowledge or to develop new skills in social media that will set them apart in this competitive marketing discipline.

Holders of the Certificate will have the ability and know-how to create a robust business case for investment, and to confidently direct, manager and implement a social media strategy that delivers measurable ROI.

The Certificate qualifies you to:

  • Optimise social sharing and amplification through a variety of social media channels (Video, Google+, Facebook, Twitter, Blogs, LinkedIn, Pinterest, etc.) in earned, owned and paid media
  • Inspire your company and customers to engage in regular dialogue using social channels, delivering tangible, measurable benefits
  • Review how other companies have set up social KPIs and which ones are best suited to your business. Learn about how to track, analyse and benchmark your performance.

Eventually you could qualify for roles earning up to:

Digital Marketing Executive

£32,500*

*Total Jobs: Salary Checker 2014

Social Media Manager

£47,500*

*Total Jobs: Salary Checker 2014

Get course information kit

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