Home Learning College

marketingIDM Professional Diploma in Digital Marketing

Sorry, we no longer offer this course but please take a look at the other professional marketing qualifications we offer including Squared Online, the ground breaking digital marketing course we developed in partnership with Google, plus courses accredited by the CIM.

Who is it for? Marketing professionals looking to develop their digital skills
Qualification: The IDM Professional Diploma in Digital Marketing
Location: Online Learning
Start date: Regular intakes throughout the year. Please contact us for the next available dates
Duration: Online course includes 12 months of live class tutorials and tutor support as well as access to the Virtual Learning Campus

Who is the IDM?

The Institute of Direct and Digital Marketing (IDM) is the only UK government-approved institute for direct, data and digital marketing professionals. We've been training professional marketers for over 25 years and have awarded over 10,000 professional digital marketing qualifications.

IDM Online is a partnership between the IDM and Home Learning College to deliver globally-accessible, best-in-class online courses for thousands of professional marketers using the very latest e-learning technology and mobile-optimised virtual campus.

Get qualified in digital marketing

The IDM Professional Diploma in Digital Marketing has been developed by the IDM in collaboration with some of the digital marketing industry's most authoritative practitioners. We have brought together insight and experience, with the high academic standards that you would expect from the UK's only government approved institute for direct, data and digital marketing professionals. Our aim is to create the most valuable professional qualification in digital marketing; comprehensive, regularly updated and highly interactive.

Course Snapshot

The IDM Professional Diploma in Digital Marketing is equivalent to a Level 6 qualification, delivered in 16 modules giving you a comprehensive introduction to digital marketing campaign planning, as well as exploring the latest digital marketing channels in more detail.

Delivered via our mobile optimised virtual campus, the Diploma is taught through a combination of online interactive materials, live class webinars and master classes from industry experts. You will be supported throughout your course by our expert tutors and build a network with your fellow students.

Unit Name
Unit 1 The digital marketing landscape
Unit 2 Understanding the digital consumer
Unit 3 Data and database applications
Unit 4 Planning and integrating digital marketing campaigns
Unit 5 Principles of website design; customer experience and usability
Unit 6 Planning and managing website development
Unit 7 Search engine marketing
Unit 8 Email marketing
Unit 9 Display advertising
Unit 10 Social media, online PR and content marketing
Unit 11 Affiliate marketing
Unit 12 Mobile marketing
Unit 13 Producing great digital creative
Unit 14 Regulation, permission and codes of practice
Unit 15 Controlling and optimising digital marketing campaigns
Unit 16 Emerging digital media

You will be expected to:

  • Commit to an average of 10 hours per week, a total of 370 hours over the 12 month period
  • Attend regular live classes in each module
  • Regularly participate with other students in the forum
  • Submit two mandatory assignments, as well as a number of shorter exercises along the way
  • Sit two final written exams.

Entry requirements

The IDM Professional Diploma in Digital marketing is equivalent to a Level 6 academic qualification and as such has the following entry requirements:

  • First or second class university degree or,
  • Over three years work experience in marketing or,
  • A level 4+ marketing qualification.

You should:

  • Have a good command of spoken and written English
  • Be aged over 18 or have a third party payee for any financial agreement
  • Have access to a computer and the internet throughout your study period.

We have a number of payment options available, including monthly payment plans.

Your course fee includes:

  • IDM membership for the duration of the course
  • Access to the Virtual Campus, the hub for all your learning
  • Interactive lessons for each module
  • Live class webinars with your course tutor
  • Master classes with industry specialists

Take the Next Step

Fill in the form to get full course information. One of our course advisors will be in touch shortly to help you decide which qualification is right for you.

If you want to start that conversation right now, you can also call us on 0800 279 2996.

The Professional Diploma in Digital Marketing has been designed for marketing professionals who want independent proof of their expertise. If you already have a grounding in marketing, but want real-life insights and skills to help your businesses improve return on investment, the Professional Diploma is an ideal course.

The Professional Diploma will suit communication professionals who are responsible for developing integrated, digital and multichannel marketing strategies and campaigns and will qualify you to:

  • Develop a digital marketing strategy and plan the introduction of digital technologies and techniques for marketing that support business objectives
  • Apply the key technologies, tools and techniques of digital marketing to improve marketing effectiveness
  • Identify potential application of online marketing tools within the marketing communications mix
  • Continuously improve the contribution of digital technologies to your organisation.

Eventually you could qualify for roles earning up to:

Digital Marketing Executive


*Total Jobs: Salary Checker 2014
Marketing Executive


*Total Jobs: Salary Checker 2014
 Digital Marketing Manager


*Total Jobs: Salary Checker 2014


Get course information kit

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